There is always a debate about how important is the speed to the software industry. They say and I quote “if the customer/user is not complaining , there is no issue and we are fine”.
I will try here to discuss this in a different way.
what is the hidden cost you pay when your site/service is slow and how you are losing although the customer is not complaining.
They add a 5-second delay to each page load time. Notable facts they found:
- The first-second delay resulted in a 4.9% drop in the number of articles a visitor read
- The three-second delay resulted in a 7.9% drop
- Visitors read less when delays occurred
- Effect on Sale: 79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again.
- Speed Affects Revenue: If your site makes $100,000/month, a one second improvement in page speed brings $7,000 month
Also customer loyalty can be affected by the site / service speed 👇
To sum up , there will be always a cost for slowness , as described here in the article. Revenue , satisfaction and loyalty are the price you pay or the correct word is you lose when you neglect the speed of your site/service , and yes your customer may not complain but also this is not a proof that he/she is satisfied with your service.
Please share your tips, experience, comments, and questions for further enriching this topic of discussion.